Paul Di Filippo (pgdf) wrote in theinferior4,
Paul Di Filippo
pgdf
theinferior4

The Birth of the Ballantine Adult Fantasy Series

adult fantasy

adult fantasy_0001

It has long been acknowledged that the Ballantine Adult Fantasy program changed the very shape of the field, doing almost as much as Tolkien to make fantasy novels into the huge part of the market they are today.

http://en.wikipedia.org/wiki/Ballantine_Adult_Fantasy_series

When I came across this ad in the February 1969 issue of GALAXY magazine, I thought it to be a seminal document not often--if ever--reprinted.
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